| 1. |
General |
| 1.1 |
AMS Public Transport Holdings Limited (abbr. AMS) respects your legal rights of privacy. Please read the Privacy Policy Statement carefully to understand our policies and practices regarding how your personal information will be treated. The Privacy Policy Statement applies to all registered and unregistered users of the AMS Website and may from time to time be updated, revised, reposted and changed where we deem necessary. |
| 1.2 |
By using the AMS Website, you consent to our collection and use of your Personal Data as described in the Privacy Policy Statement. |
| 1.3 |
The following words and expression shall have the following meaning: "Personal data" means any personally identifying information or sensitive data (including but not limited to names, identity card number, gender, date of birth, contact details, occupation, e-mail address, Octopus Card number and credit card information, etc) of a person; and “Privacy Policy Statement” means this Privacy Policy Statement as amended from time to time and posted on the AMS Website.
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| 2. |
Your Privacy |
| 2.1 |
AMS Public Transport Holdings Limited (“AMS”, "we", "our" or "us") respects your legal rights of privacy when collecting, storing, using and transmitting personal data and this Privacy Policy Statement explains our privacy practices. It is our policy to pledge to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region. In doing so, we will ensure compliance by our staff to the strictest standards of security and confidentiality. |
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| 3. |
Minimal Collection of Personal Data |
| 3.1 |
We collect your Personal Data when you register as an AMS member at times when you are requested to furnish us with your Personal Data.
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| 3.2 |
If you are under the age of 18, we recommend that you seek prior consent from your parent or guardian before providing any personal data.
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| 3.3 |
The purposes for which we may use your personal data include but are not limited to: |
| (i) |
to provide and download content to you; |
| (ii) |
to process your order, send billing to and receive payment from you; |
| (iii) |
to handle and follow up your service calls, enquiries and complaints; |
| (iv) |
to better understand the demographics of our User and Member to enable us to provide better services tailored to your needs; |
| (v) |
to market our product and services; |
| (vi) |
to verify your identity; |
| (vii) |
to operate your Member's Account (if any); |
| (viii) |
for our future marketing purposes and that of third parties; and |
| (ix) |
for such purposes as would enable us or our Affiliates or the transferees of such personal data to provide websites or other electronic services verification of your identity. |
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| 4. |
Disclosure |
| 4.1 |
In cases where we do collect personal data from you, we will: |
| (i) |
tell you that we are doing so and the use that we will make of such personal data we collect; and |
| (ii) |
give you the opportunity to “opt-out” (i.e. to restrict the uses we will make of such personal data). |
| 4.2 |
We agree to take all practicable steps to keep your personal data confidential but we may transfer/assign such personal data to the following parties: |
| (i) |
any actual or proposed assignee, transferee or successor of our rights in respect of our user or member; |
| (ii) |
our agents, affiliates or associate where we deem necessary to improve our product and services; and |
| (iii) |
other companies and organisations (including advertising agencies) which may wish to provide marketing materials to you. |
| 4.3 |
Except as expressly mentioned in the Privacy Policy Statement, we will not disclose your personal data unless we are required to do so by law or we reasonably believe that such action is necessary to: |
| (i) |
comply with the law or applicable regulations; |
| (ii) |
protect and defend our rights and property; |
| (iii) |
protect against misuses or unauthorised use of the AMS Website; or |
| (iv) |
protect the personal safety or property of our users or the public. |
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| 5. |
Links to Other Websites |
| 5.1 |
This Privacy Policy Statement only applies to this Website. If you click on any advertisement or hyperlink linking to another website, you will leave the AMS Website for another location. At any other website, the protection of your privacy, personal data and your exposure to cookies are not our responsibility and you are advised to refer to the privacy policy of that other location (if any).
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| 6. |
Web Logs |
| 6.1 |
When you come to the AMS Website, our server software records the domain name of your computer. We also track the pages you visit. We do these recordings and tracings so that we can measure the traffic, gauge the popularity of various parts of the AMS Website, gain some general knowledge about our visitors, and market the AMS Website to advertisers with whom we may share summarised traffic data. This information will not identify you as an individual. |
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| 7. |
Security |
| 7.1 |
Once we have collected your Personal Data, they will be maintained securely in our system. Your personal data, however stored, will be accessed only by our employees or contractors who are authorised to do so. Where personal data is stored electronically, it will be password-protected (or under some equivalent form of protection) and accessible only by authorised personnel of AMS or its contractors. Employees and contractors designated to handle personal data will be instructed to do so only in accordance with the Privacy Policy Statement. We shall make our best endeavour to ensure that your personal data is properly protected. However, given the nature of the Internet, we cannot guarantee that there is "perfect security". We accept no responsibility for any such unauthorised access and if you are concerned about such unauthorised access you should not provide your personal data. |
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| 8. |
Use of Personal Data in Legal Proceedings
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| 8.1 |
If it becomes necessary that we have to take action against you for any reason whatsoever including recovering from you any money you owe us, you expressly agree that the personal data provided by you can be relied upon in identifying and taking legal action against you. |
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| 9. |
Your Right to Access and Retention |
| 9.1 |
You may at any time request access to, correct and update personal data relating to you in any of our records. You may also ask us to delete you from any active mailing or distribution list. To exercise any of your rights, you shall write to us at the address below and marked Confidential on the envelope. In response, we may ask you to provide certain details about yourself so that we can be sure you are the person to whom the data refers. |
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| 10. |
Questions and Complaints |
| 10.1 |
We are committed to protecting any personal data you supply to us. If you have any questions or complaints about the Privacy Policy Statement, please contact us at:
AMS Public Transport Holdings Limited
11-12/f, Abba Commercial Building,
223 Aberdeen Main Road, Hong Kong
Tel 2873-6808
Fax 2873-2042
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